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Instagram is shoving the Reels button on users’ faces

By Prakhar Khanna August 14, 2020, 7:22 am
Instagram

Instagram pushed the Reels live almost instantly after the TikTok ban in India. It made its way to the US and many other markets recently. Now, in a bid to force users to watch it, the company is introducing a new Reels button in the bottom navigation bar, which replaces the Explore button.

Instagram Reels
Via: Shivam Vahia (@ShivamVahia on Twitter)

As you can see from the screenshot above, the new layout is already live for some Indian users. The Reels button will directly take users to a random Reels video, after which you can swipe to see another video. Further, the Explore button has been moved to the top, situated next to the icon for Direct Messages.

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Moreover, Instagram has not made any official announcement yet about the same. The feature is not directly available in the latest update of Instagram. Fortunately, I haven’t received it yet, and I’d prefer it to stay that way.

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