iMessage is not coming to Android. Why? It’s part AI war and part good business.

The Verge‘s Walt Mossberg picked up a few points from the hours of presentations at WWDC this week and figured out why it had to make more sense for Apple to port over Apple Music to Android, but not iMessage.

One executive told Mossberg that the company has a user base totaling a billion, which should be enough to help better its artificial intelligence engines. We don’t particularly see a competition for the best artificial intelligence out there since everyone is building code and algorithms for their own purpose-built AI, but hey, maybe someone will be on top of the heap and maybe it will be Apple.

The second factor in in keeping iMessage to iDevices?

[…] having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company’s classic (and successful) rationale for years.

[…]

Apple is all-in on Apple hardware and still wants you to be all-in, too.

It may not help people who do actually switch between PCs and iPhones or iPads and Androids, but with Android-to-iOS churn continuing to climb, there has to be something to this green bubble shaming. As opposed to Apple Music, — which can add customers at $9.99 a month from other platforms — iMessage is considered to be a key reason why people keep turning back to iPhones and iPads.

Is it the features? Sure. Did Apple do it first? It was first enough to many novice users. Does it pit those with iPhones against those with other phones who want to express something that they technically can’t? Definitely. “Get an iPhone,” right? Well, those of you who already have one, can you live without iMessage?

Source: The Verge
Via: 9to5Mac

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