It seems that the Google “G” logomark will be the look of the season. The ads are there, the rumors back it up and now we have pictures of a $69 Chromecast Ultra, courtesy of VentureBeat and Evan Blass.
Compare it to Chromecasts of yesteryear and you’ll find not much change in form factor, even though the existing versions stream up to HD content and the rumored Ultra has 4K capabilities.
Here’s the thing, though: the Chrome logo is lacking on the product, trading it in for the “G” in rather minimalist terms. Firmware version 1.21, which is going out to preview testers now, takes every instance of the Chrome logo out of the interface in favor of said “G”.
“G” whiz, we wonder what kind of branding shenanigans is going on here?