Images of Chromecast Ultra show up, Chrome logo doesn’t

It seems that the Google “G” logomark will be the look of the season. The ads are there, the rumors back it up and now we have pictures of a $69 Chromecast Ultra, courtesy of VentureBeat and Evan Blass.

Compare it to Chromecasts of yesteryear and you’ll find not much change in form factor, even though the existing versions stream up to HD content and the rumored Ultra has 4K capabilities.

Here’s the thing, though: the Chrome logo is lacking on the product, trading it in for the “G” in rather minimalist terms. Firmware version 1.21, which is going out to preview testers now, takes every instance of the Chrome logo out of the interface in favor of said “G”.

“G” whiz, we wonder what kind of branding shenanigans is going on here?

Source: VentureBeat
Via: The Verge

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.