Research firm IDC is trying to assess what the ruins of the Galaxy Note 7 debacle has meant for Samsung and its reputation. And if you’re asking people who are interested in the smartphones they own to fill out a survey, you’re bound to get a few Note 7 owners (or former Note 7 owners) in the mix.
In fact, out of 1,082 US consumers grabbed between October 17 and 18, 507 currently own a Samsung smartphone, 347 used to own one and 228 have never touched the brand.
Of that 507, 24 interacted with the Note 7 and 12 said that they will or have switched to an iPhone while four stayed in-brand. Most will or have headed back to the carrier shop for an exchange. Because of the minuscule sample, IDC suggests to take this number as a “directional” tea leaf, not one of scale.
No doubt, there are people who are a little more shy of the Samsung smartphone brand nowadays. The surprise, though, is that 13 percent of the total pool weren’t even aware that the Note 7 was under recall. And that’s good news to the chaebol at large.
“A majority of respondents said it would not impact future decisions to buy other, non-smartphone Samsung products such as televisions and appliances,” IDC stated.