IDC: 12 of 24 Galaxy Note 7 owners have switched to iPhones

Research firm IDC is trying to assess what the ruins of the Galaxy Note 7 debacle has meant for Samsung and its reputation. And if you’re asking people who are interested in the smartphones they own to fill out a survey, you’re bound to get a few Note 7 owners (or former Note 7 owners) in the mix.

In fact, out of 1,082 US consumers grabbed between October 17 and 18, 507 currently own a Samsung smartphone, 347 used to own one and 228 have never touched the brand.

Of that 507, 24 interacted with the Note 7 and 12 said that they will or have switched to an iPhone while four stayed in-brand. Most will or have headed back to the carrier shop for an exchange. Because of the minuscule sample, IDC suggests to take this number as a “directional” tea leaf, not one of scale.

No doubt, there are people who are a little more shy of the Samsung smartphone brand nowadays. The surprise, though, is that 13 percent of the total pool weren’t even aware that the Note 7 was under recall. And that’s good news to the chaebol at large.

“A majority of respondents said it would not impact future decisions to buy other, non-smartphone Samsung products such as televisions and appliances,” IDC stated.

Indications from other research firms and carriers say that many Note 7 owners are switching to phones within the Samsung brand, namely the Galaxy S7 and S7 edge.

Source: IDC
Via: 9to5Mac

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.