It’s perhaps not fair to lump together basic, ultra-affordable fitness trackers and complex smartwatches priced at over $400, but as long as they all go on your wrist, they’re part of the same rapidly flourishing market.
Now, it doesn’t take a rocket scientist or analysis specialist to tell the Apple Watch is single-handedly responsible for the industry’s vast majority of profits, much like iPhones dominate their Android rivals at net financial gains.
In terms of pure sales numbers however, the “iWatch” falls behind Fitbits once again, according to IDC, with 3.9 million units distributed around the world in Q3 2015, compared to a grand total of 4.7M for the Charge, Surge, Flex and so on.
As far as market share goes, the gap between the two stands at close to four percentage points, down from 4.3 the previous quarter. Apple was of course not on the map this time last year, while the enduring leader lost over 10 percent share compared to Q3 2014 on booming competition.
Already sitting at a whopping 10 million shipments since its commercial debut, the Xiaomi Mi Band boosted the Chinese manufacturer’s sales volumes by more than 800 percent year-on-year, from 400K to 3.7 mil.
Cupertino may well lose its precious silver medal in Q4, despite the holiday season reportedly improving the Apple Watch’s mainstream appeal, as the original Mi Band spreads beyond China, and the Mi Band Pulse sequel, aka Mi Band 1S, manages to incorporate an optical heart rate monitor at just $15.
In fourth place, Garmin consolidated its 4 percent share, with nearly 1 million Vivo-branded products delivered worldwide, while little known Chinese OEM BBK pushed Samsung out of the top five by selling 700K Y01 “phone watches” domestically.
Overall, wearable shipments almost tripled from Q3 2014, to a colossal 21 million units, so far allowing activity trackers and smartwatches to “co-exist and grow.”