It’s clear that if you ask OEMs which is the best market to address at the moment, the answer will most likely be China. We’ve seen top players like Apple and Samsung make significant changes in their lineups in order to address the Chinese market, and we also see top players like Huawei becoming the third smartphone maker in the world, with a strategy that’s mainly focused in China. Today we learn more about how Huawei’s bottom line performed in 2014, and the news are both good and bad.
A leaked internal memo shows that even though Huawei’s shipments grew by a crazy 40%, this still fell short of the company’s target. You’d think this number is still positive, but once you compare it to its 67% growth in 2013, and things begin to add up. Huawei envisioned 80 million units shipped in 2014, and the final results were only of 75 million. The memo mentions how these numbers were overshadowed by Xiaomi’s results, which were on track with 60 million units sold this year.
That said, Huawei’s revenue is better than ever. The company’s smartphone revenues grew a crazy 30% to $11.8 billion, which does show that even if sales targets weren’t met, the company did a better job at selling devices that left more revenue in the pocket. Let’s see how well Huawei performs in 2015, as we have a ton of expectations.