It’s starting to feel like Huawei has been sitting in third place in the global smartphone vendor ranks for quite some time, but what people tend to forget is the 1987-founded networking and telecommunications equipment specialist barely tapped into the consumer device market a few years back.

Richard Yu, the always outspoken CEO of the Huawei Technologies Consumer Business Group, didn’t omit to remind members of the media present in Munich, Germany for yesterday’s announcement of the Mate 9 and Mate 9 Porsche Design that “people told us we were crazy when we announced that we wanted to sell phones.”

They also “told us we were crazy when we said we wanted to sell 100 million phones”, which has now happened for two consecutive years, so you’ll probably understand Huawei’s disregard of the general skepticism concerning the company’s next big goal.

Once again, Yu sets his sights on Apple, the current number two in smartphone sales hierarchies, claiming it could take as little as two years to beat the Cupertino-based giant “step-by-step, and innovation-by-innovation.”

“At every curve or turn, there is an opportunity to overtake the competition”, and while the Mate 9 is certainly not going to outsell the iPhone 7, the latest high-end Android phablet should further win “the trust and loyalty of customers” worldwide, especially in key European markets like Germany, France and Great Britain. What’s so far-fetched about that?

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