Huawei totally takes over | IFA 2018 Daily: Day 1

Welcome back to another IFA 2018 Daily! If you haven’t checked out what came out yesterday and the day before, we highly suggest you do so. But if you want a recap of what’s been happening at the Messe Berlin today, let’s get going.


The Chinese manufacturer had a laidback press briefing, but it was still bountiful in announcements:

  • The Huawei P20 Pro gets four new finishes: in glass, there’s Pearl White and Morpho Aurora and in leather, there’s black and brown.
  • The company also launched its first smart speaker, the AI Cube — not very cube-lookin, if we do say so ourselves — that runs on Alexa.
  • Finally, a path forward: the Kirin 980 SoC was announced as the first to feature a 7nm fabrication and it will be featured on the Huawei Mate 20 series of smartphones from October 16.

Other developments

  • Friend of the channel TK Bay has a hands-on video of the Honor Play and a look forward to the Honor Magic 2.
  • ZTE is booking its 5G smartphone ticket for the second half of next year, perhaps staying behind the rest of the pack.
  • Motorola announced global availability of its new Android One phones and they look like pretty decent contenders in the battery department.
  • Qualcomm has brought a new version of its aptX Bluetooth audio codec with dynamic EQ adjustment for different applications such as gaming or video.
  • ZTE-backed Nubia teased out its “wearable smartphone,” the Alpha, for launch in the fall. It has a camera on it.

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.