Think Huawei is mad to aim for Apple’s second spot in global smartphone sales in the not-so-distant future, and subsequently, Samsung’s crown by 2021? Perhaps, but if the Chinese company keeps growing at the alarming pace of late, the sky will truly become the limit for its ambitions.
Recently, the OEM broadcasted a seemingly random box-office achievement which however goes to prove its sales competence in more than one area. The mid-end, somewhat low-key P8 Lite accounted for 10 million unit shipments all by its lonesome in under a year in stores.
You have to figure higher-profile models posted even better scores, and if they didn’t, they at least yielded superior profits. As for what’s next, it appears the just-unveiled P9 and P9 Plus flagships could combine for 10 million sales by the end of the year.
That’s a lowball estimate straight from Huawei CEO Yu Chengdong, who understandably dreams bigger, but keeps his feet firmly planted on the ground at the moment, ordering an initial production run of 10 mil copies.
The two P9s, alongside a prospective Nexus 7P, should help Huawei meet its bold overall 140 million target for 2016, as well as earn quite a pretty penny on each phone delivered to the end user. The cheapest model (or shall we say least expensive?) fetches the rough equivalent of $460 in China, and as much as €600 on the old continent, sweetening the deal with a free Huawei Watch bundled in on British shores.
If 140M still feels like a tall order, it’s good to remember the P9 Lite and P9 Max are also on the way, not to mention the H2-expected Mate 9, tipped to use P9-similar state-of-the-art camera technology from Leica, among other selling points.