We learned last fall that Huawei knows a thing or two about fancy packaging … but this is taking things to a whole new level.

As we described in our hands-on post last week, the Huawei P8 is the company’s 2015 flagship offering, a 6.4mm-thin, 144g slab of steel that’s currently the thinnest smartphone in our Boston review labs. Our Mystic Champagne review device packs a 13MP optically-stabilized camera and a 5.2″ 1080p display, with processing handled by Huawei’s own HiSilicon Kirin 930 chipset backed up by 3GB of RAM. The software is Android 5.0 embellished with Huawei’s custom EMUI 3.1 interface layer, and the whole thing is powered a 2680 mAh embedded battery.

The focus of the first half of our Huawei P8 unboxing falls on the box itself. Unlike yesterday’s Alcatel OneTouch Idol 3 unboxing, this isn’t special press packaging: what you see in the video below is the retail dress the P8 will ship in. It’s some of the most densely packed and intelligently designed cladding we’ve seen on a smartphone, with the phone’s edge-on position meant to evoke the sense of a book on a bookshelf. Sure, that’s a bit of a stretch (as is Huawei’s claim that the P8’s design is somehow “deeply rooted in literary tradition”) but it’s always nice to get a solid first impression when you’re dropping north of $500 on a smartphone, and this box certainly provides that.

We’ll be testing the P8 alongside the new Huawei TalkBand B2 over the next few days at the IFA Global Press Conference in Malta, after which we’ll return with a full review. In the meantime, see the Huawei P8 unboxing video below as well as the original hands-on post linked above for more initial impressions. If you have specific questions or coverage requests, be sure to leave a comment down below!

Huawei P8 unboxing and hands-on

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