Huawei seems to already have a good idea on how to make a great stills camera. See our Mate 8 review for our latest impressions.

Thing is, the Chinese manufacturer wants to get better than great and it’s using its growing brand power to hitch up with Leica, an old-fashioned, high-class camera company from Germany that has slowly integrated more flashy features found on competitors’ products.

The two companies have entered into a “long-term commitment” to “a strategic partnership” that “will span research and development, design, co-engineering, user experience, marketing and retail distribution”.

We don’t know how the partnership will manifest by the time they reach the consumer end of things, but it’ll be important to keep watch on Huawei’s next couple phones and even Leica’s next camera. Perhaps the two will co-brand an entirely new product.

Source: PRNewswire




Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.

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