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Android

Huawei and Leica partner to “reinvent” the smartphone camera

By Jules Wang February 25, 2016, 7:42 pm

Huawei seems to already have a good idea on how to make a great stills camera. See our Mate 8 review for our latest impressions.

Thing is, the Chinese manufacturer wants to get better than great and it’s using its growing brand power to hitch up with Leica, an old-fashioned, high-class camera company from Germany that has slowly integrated more flashy features found on competitors’ products.

The two companies have entered into a “long-term commitment” to “a strategic partnership” that “will span research and development, design, co-engineering, user experience, marketing and retail distribution”.

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We don’t know how the partnership will manifest by the time they reach the consumer end of things, but it’ll be important to keep watch on Huawei’s next couple phones and even Leica’s next camera. Perhaps the two will co-brand an entirely new product.

Source: PRNewswire

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