Any manufacturer that can strike nine digits for annual smartphone shipments is a BFD. And with Huawei launching the Nova smartphones it showcased at IFA in China today, it decided to take a victory lap, because you know those consumers will snap up a decent phone anyhow.
The company announced that it had hit 100 million smartphone shipments with a whole couple of months to do better. Huawei took 11 months of 2015 to even reach that milestone.
Some help came from the more-than-6 million Huawei P9 units it sold this year and may expect a few million more with the Mate 9 that’s expected next month, perhaps giving another 50 days of good sales activity to Huawei.
The big question now is whether Huawei will overtake Samsung to become second to head honcho Apple in overall smartphone shipments in the world and the biggest Android manufacturer by volume? The Korean company just burned itself with the Galaxy Note 7’s battery issues, it doesn’t need a burn from its competition.