HTC debuts new One M9 “Uh Oh” phone protection plan (with live Q&A: watch here)

A little over a year ago, HTC announced its HTC Advantage program, a multi-tiered effort designed to offer its flagship phone users an extra premium smartphone experience. That meant a few different things, but easily the most interesting component of HTC Advantage was its screen replacement program: if you were to damage the display of your new One handset, HTC would give you a one-time free replacement. A lot’s happened since then, with the manufacturer launching both its One M8 and now One M9. And just as hardware gets upgraded, HTC Advantage is putting on a fresh new face, too, and today HTC announces its new Uh Oh Protection for the One M9.

HTC admits that Uh Oh’s a silly name, but the protection it offers is very real. First up, we’ve got our standard cracked screen protection. There’s also coverage if your One M9 succumbs to water damage. And if you decide to switch carriers and need a handset with different band support? Uh Oh’s there to hook you up with a new phone. All these protections extend for a full year following purchase, up from HTC Advantage’s six months.

What if you’re a responsible phone owner, and one with no intention of switching carriers? What good is Uh Oh for you? Don’t use any of those replacement options, and HTC will give you a $100 discount on a future One smartphone.

Still got questions? No problem. HTC’s throwing a Q&A a little later today to go over the whole thing with you. You can watch the live stream embedded below, starting at noon Eastern. Tweet your questions to @HTCUSA and see if they get answered.

Source: HTC

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!