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Android

HTC U13 flagship may fall to mid-ranger in 2019

By Jules Wang November 16, 2018, 8:08 pm

After years of producing flagship smartphones, underdog device manufacturer HTC could be sitting out of the race for at least the early part of 2019.

A source to Phandroid suggests that a theoretical HTC U13, which would follow this year’s U12+, may fall by the wayside of a “mid-flagship” phone. Other sources did say “something else” was coming, but did not elaborate.

HTC has undergone a notable shift in its mobile strategy since the company sold some intellectual property and traded about half of its hardware engineers to Google for a quick cash infusion of $1.1 billion — it has cut down on the rate of device releases and has been experimenting with phones for niche purposes like blockchain and, reportedly, virtual reality.

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This year, the company has posted the lowest monthly earnings it has seen in more than a decade, though that has been a function of HTC’s wavering legacy and appeal with flagship phones against a more innovative market.

With foldable smartphones and 5G innovations on the way from rivals, HTC may be left to work with lateral moves for 2019.

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