HTC’s next smartphone camera trick: optical zoom?
It’s hard to argue that HTC’s not very interested in smartphone imaging. Whether you believe that its UltraPixel system is a worthwhile trade-off, or if the new Duo Camera setup on the One M8 is more than just a gimmick – that’s up to you. But regardless of the actual success these efforts may have found, the fact that HTC is attempting them at all should make its passion for reimagining cameras on smartphones quite clear. In a recent interview with HTC camera guru Symon Whitehorn we get a little preview of where HTC’s heading next, and it’s got its sights firmly centered on offering a DSLR-killer.
To hear Whitehorn describe it, we could be just two years away from the point where there’s no longer going to be a question in the minds of most users over whether or not they need to buy a dedicated camera alongside their smartphone, with the quality and flexibility of smartphone cameras rising to challenge their stand-alone brethren.
Specifically, Whitehorn says that “optical zooming in a smartphone is not too far off at all for HTC,” and that “within 12-18 months we’ll see huge advances in phone optics.” While he seems to appreciate just what a big gap there currently is between smartphone camera performance and DSLRs, noting, “we’re never going to match [DSLRs] in the short term,” he’s clear that that’s where things are headed.
Optical zoom for the HTC One M10, perhaps? We’ll put a pin in it for 2016.