There are two kinds of tech gossip. The good kind, where a fumbling giant is tipped to score a paramount partnership for its eventual comeback and survival, and the bad kind, where the same financially struggling company seeks to separate its most compelling product in years from the name and division it’s tried so hard to revive with little to no success.

What do you do with the latter type of speculation? You frantically deny it, even though there may still be some truth to it, until you make the final call, at which point you simply rephrase your original statements.

We’re not saying that’s what’s going to happen here, but it’s wise to take HTC’s comments on its virtual reality future with a solid grain of salt. After all, the Vive headset clearly needs special attention, ideally from an elite squad of people who haven’t worked on the One A9 or One M9 smartphones.

Still, for the time being, HTC is adamant its “VR operations” will not be spun off into an “independent entity wholly owned by CEO Cher Wang”, and the corporation shall “continue to develop our VR business to further maximize value for shareholders.”

End of story… for now, though obviously, the HTC Vive is merely at the beginning of a hopefully long and fruitful road to mainstream popularity. Let’s just hope another rumor, pertaining to retail costs, will itself be quashed before long.

Source: HTC Investors

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