We’re two weeks away from HTC’s next big launch event, where we’re likely to see the debut of the phone we’ve been calling the One A9. While rumors have had this handset sounding like it will fall a bit short of flagship-level performance, HTC sure seems like it has a lot riding on the phone’s success. At least, back when we checked out the company’s Q2 financial performance, we saw HTC return to posting a quarterly loss – a situation the manufacturer can’t afford to find itself in for very long. Unfortunately for HTC, it doesn’t look like the last few months have managed to turn things around any, as the company shares its Q3 data and once again reports a sizable loss.

To be fair, the loss of $138 million is a step down from the nearly $300 million it burned through in Q2, so while this may be indicative of a step in the right direction for HTC, it’s far from out of the woods just yet, and there’s still a long way to go on the road back to profitability.

In addition to failing to turn a profit, pre-expense revenues are also seriously down, with HTC taking in just a little more than half what it did during the same quarter of 2014.

All that adds up to placing enormous pressure on HTC if the company’s to have any hope of regaining its former market footing. Seeing that happen this year may already be a lost cause; will the spring’s flagship launches offer a chance of recovery? For HTC’s sake, we hope so.

Source: The Wall Street Journal

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