What good is announcing a product we already know is coming without pricing or a firm date?

The eyes of the mobile industry have been on HTC this year as the manufacturer launched the One, waiting to see if sales of the flagship could help turn around the company’s slumping performance. While initial sales seemed positive, more recently we’ve been hearing doubt cast on HTC’s chances for fully reversing its trajectory. Those fears may have been quite prescient, as HTC has now released second quarter figures that fall seriously short of expectations.

In the second quarter of 2013, HTC saw profits of $41.6 million, while analysts were expecting the company to report a figure closer to $70 million.

And sure enough, blame is being placed on June sales. As predicted, the One failed to maintain its momentum from May, and monthly revenues dropped nearly 24%.

HTC has plenty of interesting hardware nearing launch – both the One Mini and One Max should earn the company some due attention – but we’ve got to wonder, if not even the One itself is enough to bring HTC back from the brink, is there any real hope for those two?

Source: The Wall Street Journal
Via: TechCrunch

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