HTC One M9 – After The Buzz, episode 50 (Video)
Most new device launches go the same way: usually the press gets review units before they’re widely available, and we get to use them for a few days -or a week if we’re lucky- as we work on our review.
Then press day arrives. The embargo on media coverage lifts, and everyone posts their reviews and videos at the same time. It’s a huge frenzy, commenters go nuts, and it’s a giant explosion of frantic opinion-sharing activity.
For about … a day. And then it all goes away. Sure, there’s followup coverage as people find bugs and hidden features, but after that initial blast, not many people revisit the device to see how it feels a few months later, because everyone’s already focused on the next big deal coming down the pipe.
So let’s do something about that. Let’s see how we feel about devices when they’re not shiny and new anymore. This is After The Buzz.
HTC was doing a whole lot better before the One M9 came around.
After the revolutionary design shift of the original HTC One and its excellent sequel the One M8, people were expecting a lot out of the One M9. Instead, HTC delivered an iterative upgrade with an almost identical design for the same lofty price. At the same time, arch-rival Samsung launched the most appealing Galaxy flagship in years with the Galaxy S6, and competitors like OnePlus and Motorola moved in with their own increasingly affordable offerings shortly thereafter. The result was a serious sales slump that lasted until the release of the radically different One A9 this fall – a smartphone that seems to have put HTC’s hemorrhaging on hold.
Nearly nine months after its release, the One M9 is still on store shelves at htc.com and, improbably, still listed at its original price of $649.99. With phones like the Nexus 6P and OnePlus X out there, is the One M9 still a solid buy – and if so, for whom? Let’s find out in episode 50 of After The Buzz.
HTC One M9 review December 2015: After The Buzz