HTC One M8 initial sales may not be that hot, after all

HTC could sure use a big win. Last year, the One M7 won the hearts of many of us in this industry, yet HTC was unable to take that critical acclaim and turn it into sales. As a result, HTC’s revenue dipped, and the company’s been struggling to show a profit. Will the One M8 be a big enough hit to reverse that trend? Last week, we shared with you an early report out of Taiwan – not actually naming any sales numbers – but nonetheless asserting heavy demand. It’s still quite a bit too early before we have anything resembling official figures, but now a new report on One M8 sales paints quite a different picture, suggesting the phone is failing to catch on at even the same rate the M7 did last year.

This news comes to us from Chitika’s advertising network, which has been gathering data on smartphone usage in North America. Looking at the past week (3/24-30), it sees the One M8 accounting for just 0.1 percent of all HTC device in use. “Well sure,” you protest, “but the phone only just went up for sale a week ago Tuesday.” Granted, but during the first week of availability for the One M7, Chitika saw that model account for more like 1 percent of all active HTC phones – an order of magnitude difference.

While this could be cause for concern, we feel like we should give the phone more time. For instance, only Verizon had the M8 in stores last week, and shipping times certainly delayed just how quickly AT&T and Sprint users could get their hands on the phone. But if this pattern repeats itself in the weeks to come… well, that could be bad for HTC.

m8-na-salesSource: Chitika
Via: BGR

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!