When we were introduced to the HTC One A9 at $399, we thought it was a fair price for a decent phone, no matter how iPhone-y it was. In the UK, however, we saw a dramatic gulf in SRP — going for £420 ($645 as of this post) at the very least — that was definitely warranted an iPhone caliber jaw drop.
We may see some sense seeping into this story, though, not the sense we’d like to see. HTC has released a statement saying that the $399.99 offer on its US website is only a promotional offer and that the official price beginning November 7 is $499.99.
Another piece to the price puzzle is that HTC apparently also gives tons of room for its retail partners to play with in terms of pricing. It’s why Carphone Warehouse can charge £469 ($720), a £70 difference from a base model iPhone 6s direct from Apple.
Maybe the phone will go back on sale for Black Friday? Maybe it won’t?
Source: HTC (full statement below), PCAdvisor
The cost of the HTC One A9 is the same worldwide to all distributors and operator partners. For end consumers, HTC’s sales regions are given the freedom to set prices and promotions as they see fit for local market needs. The One A9 price in the US is a very limited-time promotional offer for that region’s online store, as well as select HTC-only franchise stores. The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners.
After the promotional pre-sale offer ends, the new price in the US at htc.com will be $499.99 beginning 12:01am on 11/7