HTC recruits another celebrity for new One (M8) commercials

Why can’t HTC seem to compete with its smartphones on quite the same level as Samsung? Both companies have put out some fantastic hardware, but while Samsung sales set the benchmark against which we compare everyone else, HTC struggles to even turn a profit. While the question is a complicated one with no easy answer, one factor often pointed to as having a major influence is Samsung’s success with advertising. Last year we saw HTC try to capture some of Samsung’s magic with a high-profile ad campaign starring Academy Award nominee Robert Downey, Jr.; although starting in August, that effort was a little late for the One itself. Now with the arrival of the new One (M8), HTC is attempting a slightly more timely campaign with some celebrity appeal, recruiting Gary Oldman (himself an Oscar nominee) for the role.

Today HTC released two of these Gary Oldman spots. Both bits appear to play on the fantastic critical reception the new One is getting online, from both tech sites like us, as well as hardcore smartphone fans like you. Instead of trying to wow us with features or specs, Oldman explains, curious shoppers should just go online themselves and see what all this buzz is about.

That might not make for the most compelling ads (we can’t see ourselves talking about these with nearly the enthusiasm/bemusement as we found for hipster troll carwashes), but HTC really does have a point: if you talk to the people who care the most about smartphones, they’re going to have glowing things to say about the M8. And maybe that kind of connection is more valuable than any laughs the company might get from another humongous tinfoil catamaran.

Source: HTC (YouTube)
Via: Android Police

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!