Any idea who Apple’s Chief Financial Officer is? Apparently, Luca Maestri. How about Samsung’s go-to money guy? Someone named Sang-Hoon Lee. The point is you’ll rarely see these execs taking the floor at keynotes and “Unpacked” events to unveil the next big thing in managing financial risks.
Still, the CFO position is one infused with great responsibility, especially for a company that’s bleeding money for years now, as is unfortunately HTC’s case. No wonder the Taiwanese phone and VR hardware manufacturer took more than two years to appoint Chialin Chang’s successor.
The search is finally over, and as you’d expect, the name of the wobbling tech giant’s new CFO doesn’t ring many bells. But Peter Shen, who will also assume Company Spokesperson duties, hails from HP and Inotera Memories, representing Micron Technology as the latter’s Vice President and Chief Financial Officer since September 2012.
Chialin Chang’s position within HTC will be “adjusted” back to head of sales, which sounds equally challenging, given the inability of the 10 flagship handheld and Vive headset to boost monthly revenues year-on-year, despite optimistic projections. But hey, miracles are known to happen, and at least HTC is still trying to perform one.