HTC puts on a brave face in response to market criticism: says brand will never disappear
HTC’s brought us some solid hardware this year, and with models like the One A9, it’s easy to find a lot to like. There are big things just over the horizon, too, and after sliding back a little from its holiday-season-2015 release date, the HTC Vive is set to finally land in the early months of 2016. But despite these few feathers in its cap, HTC’s been having a tough go of things, as revealed time and time again by the perilous financial figures it’s shared. At times when a smaller-than-usual loss is the closest thing we find to a victory, is there any long-term hope for a company? HTC’s not giving up the fight just yet, and some new comments from CEO Cher Wang make it clear just how determined HTC is to remain in the mobile electronics game.
Responding to criticism that brands seeing a loss (as HTC has been) might as well give up in a smartphone market where growth rates are shrinking, Wang emphatically argues that HTC’s brand will never fade away into obscurity, and will continue to have a presence in the market.
As to how that might be possible, Wang argues even though it might be slowing right now, market growth will indeed continue, especially with the debut of new technologies.
Granted, we’d hardly expect the company to publicly admit defeat, even in light of the very real struggles it faces, but it’s still reassuring to hear HTC talk about its future with this level of certainty; there’s no “let’s wait and see” here, but instead a real commitment to keep fighting – and maybe that’s just what HTC needs.