Commence the “motion of the ocean” jokes.

Just about one month ago, we got the details on HTC’s Q3 2013 earnings, and the news was anything but good. For the first time in as long as anyone could remember, HTC failed to show a quarterly profit, and ended up losing something like $100 million. Since then, we’ve heard about some of the ways the company might be able to turn its fortunes around, like the reshuffling of executive roles up at the top. Today, we’re finally hearing some specific numbers from HTC about its predictions for Q4 performance, and it looks like another loss may be in store.

HTC’s own revenue predictions fall short of where analysts have been looking, reflecting a lack of confidence that the One Max will be able to drive sales. Margins are expected to be right around 20%, but the company’s working on cutting costs in order to maximize those.

While the sale of its interest in Beats stands to bring in a quick influx of cash (and the investment ultimately looks to have been a profitable one), it’s no substitute for selling more phones. The company says that it aims to increase sales by continuing to develop models for the low-to-mid-range market, though it’s clear that it wants to avoid really, really low-end devices.

All things considered, it doesn’t sound like HTC’s slump is ending anytime soon.

Source: Bloomberg
Via: CNET

You May Also Like

Pocketnow Daily: iPhone 12 with 5 Variants… Yes, FIVE!(video)

On today’s Pocketnow Daily, we talk about predictions that give us 5 iPhone in 2020, new 8K video recording in the Galaxy S11 and more

Today’s deals include products from Apple, Samsung, Sony and Google

There are many interesting deals from B&H and Amazon today. They include discounts on smart speakers, tablets, smartphones and more

The Samsung Galaxy S11 may be able of recording videos at 8K

The new Samsung Galaxy S11’s camera may be able to capture 8K video at 30 fps according to information found in Samsungs Camera app