HTC has been aggressively pursuing the mid-range market in the last few years with various entries into its Desire family of smartphones, the second-level tier of devices from the Taiwanese OEM targeted mainly at developing markets. Today it’s taken the wraps off of the latest one of those, the HTC Desire 826, in Las Vegas for CES 2015.

The 826 still features items like BoomSound – an HTC staple that still, we feel, is an amazing inclusion – now including Dolby audio enhancement as well. It also includes the “HTC EYE Experience,” which means it’s received the 13MP front-facing camera treatment just as the Desire EYE (though a separate variant will be sold with an UltraPixel front-facer for better selfies in low light conditions). It also includes a set of nifty camera software features as part of this.

As far as specs go, there’s a 64-bit Qualcomm Snapdragon 615 octa-core processor clocked at 1.7 GHz, 2GB of RAM, a 2,600 mAh battery, 13MP front (or UltraPixel) and rear BSI sensors, and Android 5.0 Lollipop with HTC’s Sense software skin on top.

HTC’s 826 is also no slouch as far as uniqueness is concerned. Carrying the handset around, you’ll definitely get some curious looks considering the multiple bold color schemes the devices comes in.

Availability will be limited to Asian countries at first, with a rollout slated for later this month, but HTC says to not rule out the possibility of expansion into other countries at a later date.

Source: HTC

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