Over the weekend, HTC was the subject of quite the rumor on Chinese social media and a publication called Trendy Electronics. The claim? The Taiwanese manufacturer would sell its smartphone business by next spring.

The company has been fighting through a financial recovery as it tries to shrug off declining mobile sales for virtual reality. According to industrial sources, HTC has only managed to make 10 million handset sales so far this year. In October, the HTC Vive headset was able to garner 140,000 sales — a good sign with several months’ distance from launch.

The company’s global press representative, Jeff Gordon, issued a statement on behalf of HTC, saying that it “strongly denies this rumor.”

While the legacy ODM did pick up a lucrative job lot with the Google Pixel this year, it’s been questioned how HTC would make the transition from being just a smartphone maker to a lifestyle technology provider. A couple years into this transition and we do not see a clear line ahead.

Alas, HTC has produced several other headline smartphones including the HTC 10, the Desire 10 series and what’s likely the HTC 10 evo, or the Bolt. Over time, though, it has let go some of its owned factories, losing a manufacturing advantage it had for cost savings.

Of course, we could benefit from a few leaks to see if a new HTC flagship is coming down the line for sure.

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