HTC’s next fitness product with Under Armour looks like it will be a Bluetooth scale
HTC announced its Grip wearable back during MWC in early March through a collaboration with Under Armour, but the fitness tracker’s fate took an abrupt turn as HTC pushed back, and ultimately appears to have canceled (or delayed indefinitely) the band. However, that misstep doesn’t necessarily mean the story’s over for HTC and fitness-related accessories, and a few weeks back we checked out a report that the relationship between HTC and Under Armour would still live on in the form of other products. But just what would those be? Nothing’s official quite yet, but new evidence sheds some light on what we can expect, as a Bluetooth certification listing outs a Bluetooth connected scale.
The Bluetooth SIG has since pulled its listing down, but for the moment it lives on in through Google’s cache. There, we see confirmation of HTC and Under Armour working together on “a Bluetooth scale to measure weight and body fat.” The device is associated with model numbers 2PQ6 and CH-9556 (not the same scale you see above, but you get the picture).
We know, a Bluetooth-connected scale is hardly revolutionary, but we’re less interested in this product itself, and more in what it means for HTC. The manufacturer sorely needs to improve its income potential, and branching out into new markets like this could be key to taking a little pressure off its smartphone sales.
We’re not sure when this HTC and Under Armour scale might hit retail, but the existence of the Bluetooth SIG listing sure hints that it’s well on its way to doing so. Perhaps we’ll catch a glimpse at CES next month?