HTC offers behind-the-scenes glimpse at Robert Downey Jr. spot

Any smartphone fan worth his or her salt has no doubt heard of HTC’s new #HTChange campaign, the first spot from which we got to check out earlier this week. Starring Robert Downey Jr., the eccentric video explored a few new visions for HTC’s name: hipster troll carwash, humongous tinfoil catamaran, et al. While we wait to see what might be next from Downey and HTC, the company has released a little behind-the-scenes look at what went in to producing the ad.

We get to see a little of the design process behind those hipster trolls, visit some of the sets, and get a few Hollywood surprises: that HTC office Downey flies up to in a helicopter right at the beginning? Total green screen work, filmed just around the corner from the ending shot in a container yard.

It’s short, we know, but look at it as an appetizer to help tide you over until the next #HTChange video arrives. Now to see if the public responds to this, and if HTC can’t convert this attention into a much-needed revenue bump.

Source: HTC (YouTube)
Via: phoneArena

Discuss This Post

Read More

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!