On the hardware front, much of the HTC rumor action we’ve seen as of late has focused on the flagship side: this hardware codenamed Hima, which may just play the role of the anticipated One M9. But while Hima may grab the headlines, there’s also been action on the less-well-equipped side of the scale, and earlier this week we heard rumors about the A12, supposed to be more of a mid-ranger. That model may not be alone in the early days of 2015 as a new, affordable, HTC handset, and today we hear an HTC exec talk about the company’s plans for new entry-level hardware in the first quarter of the new year.
So says HTC North Asia President Jack Tong, and with new affordable models in the company’s upcoming profile, he hopes to see overall shipments increase by more than ten percent. We aren’t so lucky as to hear about any specific models, but Tong does touch briefly on HTC’s sales plans, emphasizing that online promotion is going to factor heavily in getting the word out about these new handsets.
And while it’s slightly outside the phone space, Tong also alludes to continuing strong sales for the HTC RE camera accessory. He’s already voiced a lot of support for the product, and earlier this month confirmed the company’s intent to follow the RE up with a second-gen model sometime next year. It’s still too early for us to pick up on any details, but the ongoing enthusiasm for the first RE seems to bode well for development of its follow-up remaining an HTC priority.