HP ramps up cross-platform smartwatch efforts with Titan partnership
We haven’t heard much about HP’s smart wearable plans since the introduction of that swanky Michael Bastian-designed Chronowing more than a year ago, and given the PC giant recently underwent a major reorganization, also bleeding money like crazy, we just assumed all Apple Watch-rivaling dreams were shelved.
But then, out of nowhere, Hewlett-Packard announced a collaboration with a relatively well-known Swiss watchmaker called Movado last week, and today, India’s Titan gets an invitation to the “Engineered by HP Program” too.
The aim remains to combine fashion, simplicity and advanced technology in “smart accessories that are productive and responsive, but not intrusive.” Want specifics instead of empty marketing propaganda? We’re afraid we don’t have any, and HP’s entire press release disclosing the Titan partnership is the textbook definition of vague.
For instance, the company’s future range of “smart accessories” is said to “complement the styling of the world’s top brands and offer a versatile range of design and functionality.” Also, users will “no longer have to decide between tradition and technology”, getting to “wear a watch on their wrist infused with smart technology for a new era of access and connectivity.”
Bottom line, something’s coming to take on Tag Heuer and Fossil’s rookie smartwatch efforts rather than the likes of the Moto 360 or LG Watch Urbane, and that something should provide both Android (4.4+) and iOS (8+) compatibility.
HP will of course handle hardware, software and user interface development, with Titan, the world’s fifth largest watchmaker, taking care of design and actual device manufacturing. Sounds intriguing, especially for folks in India, where the Titan brand is prevalent, but until we hear numbers and dates, we can’t predict any sales feats.