The pandemic has reshaped the way we think about our jobs and shopping habits. For one, the economic impact has made many of us question just how stable our careers are. An entrepreneurial few saw this as an opportunity to pursue alternate methods of income, such as picking up a side gig or building a new small business as a full-time venture.
That perfectly coincided with an increase in e-commerce. Before the pandemic, online shopping accounted for 15% of total retail sales in the US, a number which was steadily increasing year-to-year. However, 27% of sales are now conducted online due to the pandemic. Needless to say, SMBs cannot ignore online retail if they wish to survive and thrive past the pandemic. So whether you’re a global entrepreneur or a side-hustler, you need a platform that allows you to reach as many e-commerce customers as possible. That’s where GoDaddy Websites + Marketing can help, and you can try it today for free.
GoDaddy Websites + Marketing is an easy way to grow your business if you don’t know how to build a website or manage social media. It offers a number of tools and helpful guides on how to build a beautiful website with zero coding knowledge, grow your online presence, and engage with visitors. However, as an e-commerce seller, the most useful integration it offers is Online Store.
With Online Store, not only can you sell products to customers directly from your website, but you can also sell just about anywhere else. This includes marketplaces like Amazon, eBay, and Etsy, but it also allows you to sell directly from your brand’s social media accounts like Facebook and Instagram. Facebook and Instagram are the most commonly used social platforms to grow new businesses. In fact, Facebook alone has over 2.7 billion active users, so your ability to sell directly to users cuts out unnecessary steps in the sales funnel. This is especially crucial for SMBs as it can result in more sales.
With Online Store integration, you can quickly list products by syncing Facebook or Instagram with your product catalog, create product collections that can be merchandised on Facebook and Instagram Shops, and even create shoppable posts that redirect customers to your online store. Finally, your inventory across all of your sales channels is automatically synced, so you don’t have to worry about overselling if the sales on your Facebook page really takes off.
E-commerce is the future of shopping, and GoDaddy Websites + Marketing offers all the tools your business needs to sell to customers straight from your website, on social media, and beyond. Click here to sign up for a free tier and start building your website today.