It’s Monday, March 9, a week since MWC 2015 got started, which means our mobile attention is no longer focused on Barcelona but has shifted over to the West Coast where it’s Apple’s turn for the spotlight. We’re expecting a lot of news today on a couple different fronts, and Apple’s getting us started with something exciting for Apple TV.
Like HBO put don’t want an expensive cable subscription? HBO’s going a la carte, with Apple as an exclusive launch partner (reportedly, Apple will have that exclusivity for three months). For about $15 a month, users will get streaming access to HBO’s library of content, without the need for a full cable package. Signups for HBO Now will start in April.
Apple TV itself is scoring a price cut just in time for HBO Now’s launch, dropping to just about $70.
You’ll be able to access HBO Now through either an Apple TV or an iOS app on your phone or tablet – to be released in the weeks to come. And if you sign up via an Apple device during April, you’ll get your first month of HBO Now service for free.