A number of new reports come to light, all claiming that Apple may be planning on introducing a more affordable version of its Pro Display XDR lineup. Apple hasn’t announced an affordable monitor for a few years, and the last display was made in collaboration with LG.

Mark Gurman recently posted a new edition of his Power On (via 9to5Mac) newsletter that he “strongly believes” that Apple is working on a new monitor. While not much is known at this time and most of this is just speculation, it wouldn’t be surprising to see Apple release a monitor that is aimed at more general use for creators and general users.

Mark Gurman wrote:

“I strongly believe [Apple will launch a new external monitor for its latest Macs.] A lower-cost monitor, I think, would be a hot seller for those looking to add a larger screen to their new MacBook Pro without spending the equivalent of a luxury car down payment on the Pro Display XDR. At this point, the cost of building that monitor has likely come down, and with a few tweaks and perhaps a slight drop in brightness, Apple might be able to get to a similar quality monitor (at a slightly smaller size) at perhaps about half the price. By the way, it’s still hilarious that Apple tried to justify the current monitor’s price by comparing it to a $43,000 Hollywood-grade reference monitor. “

We don’t know how much the said monitor could cost, or when it could potentially become available in the near future, but there would certainly be demand for a more affordable, highly calibrated, and customizable Apple monitor. Personally, I doubt Apple will go down the route of partnering with another company again, as it did with LG a few years ago. Apple is trying to control its entire product lineup from start to finish, and there are rumors claiming that Apple may be assembling a team to create the next modem-chip for future Apple devices.

PBI Apple M1 MacBook Air
Apple MacBook Air (M1, 2020)

The MacBook Air comes equipped with Apple's own powerful M1 chip, and it's capable of handling a wide variety of tasks. The MacBook Air also has an all-day battery life, and its compact form factor means it can fit in all backpacks.