Google has announced a major policy update regarding how it stores user data for its ad business. Google currently offers users an option to delete their web data automatically after a period of 3 months or 18 months on a periodic basis, which includes search, location, and voice command information given to Google Assistant.

Now, Google is enabling the auto-delete feature by default for new users. So, if new users haven’t taken any action to review and delete their data, Google will automatically delete it after a span of 18 months. Also, if you are enabling the option for the first time from the My Activity section, it will set the auto-deletion period to 18 months.

If you’ve already enabled it, Google won’t change the settings, but it will remind you about the new data retention policy via in-app notifications and emails. Moreover, Google is also extending the new policy to YouTubewhere auto-delete will be set to 36 months by default if you create a new account or turn on your YouTube History for the first time.”

Source: Google

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
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