Sooner or later, we may see app publishers mask their download numbers one way or another. We’ve been able to estimate how many sales of certain phones that have proprietary apps listed on the App Store or Play Store based on their download tallies.

But until we know for sure, we’re just going to believe that we have a vague idea of how many downloads an app has — the stores already categorize download amounts in wide ranges.

For example, take a look at the Microsoft Launcher on the Google Play Store: it recently breached the 10 million download mark and could be well on the way to the 50 million end of the range. It’s a relatively clean look for a launcher with little tricks like an instant image transfer from the phone to a PC.

The Microsoft Launcher, formerly known as the Arrow Launcher since 2015, adopted its new name in October. As Windows Central points out, just because the cumulative download number is in the millions doesn’t mean the active user base will be statistically significant — but it does bring a medal to Microsoft’s efforts to spread its applications to third-party software platforms.




Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.

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