Google is now officially facilitating a way for Android app developers to reward their users with in-app currency or goods, eliminating the need to link in more SDKs than necessary. Users would be able to tap on a link to a video with the promise of gaining more points or a certain item in a game.

Google Play developers will be able to use this feature, now in open beta testing, in the Play Console. Video ads are the first in what the company is calling “rewarded products” with more incentive actions for consumers to be made easy to deploy in the future.

Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.

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