And when it comes to bill of materials, it seems that each 5.5-inch Pixel smartphone costs Google $285.75 to make. That allows the company 63 percent of margin it can pull from a $769 base price at maximum.
Analysis from IHS Markit claims a few big spends like the $58 for the quad HD AMOLED screen from Samsung with Corning Gorilla Glass 4 on top. Qualcomm Snapdragon 821 chipsets cost $50 per unit while all the cameras totaled $17.50. The 32GB UFS drive and the 4GB of LPDDR4 RAM got packaged together for $26.50. A full breakdown can be found at the source link.
The Pixel XL’s cost to build ranges ahead of both the iPhone 7 ($224.80) and the Galaxy S7 ($255), though caveats about the hardware grades (what size, what features, etc.) should be made here. The 5-inch Pixel likely costs more in line with an S7.