With every new generation in the smartphone industry comes more powerful hardware, and also the inevitability of a price hike. But it appears that Google is trying to make an exception this year with the upcoming Pixel 4a.

Noted tipster Evan Blass has tweeted what appears to be billboard mockups of the Pixel 4a. While the leaked images show a familiar design that we’ve seen before, the price is surprising – $399. Yes, $399 is not cheap for the Pixel 4a given the hardware it is said to offer, but it definitely is surprising.

To recall, last year’s Pixel 3a was also priced at $399 for the base variant. If true, the Pixel 4a at $399 will be a welcome surprise for potential buyers. But on the flip side, it also shows Google’s desperation to get its Pixel phones in the hands of more users out there.

Source: Evan Blass

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
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