Google paid Apple almost $10 billion in 2018

It is a well-known fact that Google is paying loads of cash to Apple for featuring its search solution on iPhone, iPad, and other products. While neither confirmed nor denied, the deal exists; however, the amount Google is paying Apple is unknown. There were some estimates that mentioned an amount of $9 billion, and $12 billion starting 2019, and now a different source is talking about rather similar numbers.

$9.5 billion is what Goldman Sachs estimates that Google paid Apple in 2018. That’s roughly one-fifth of Apple’s Services revenue. All of that, just for Apple to keep Google as the default search engine on its mobile devices.

The report also touches on the idea of a Prime media solution, something that has been rumored recently.

Apple will need to add mid to high single digits growth back to Services revenues through successful launch of the ‘Apple Prime’ bundle including original video that we expect to be rolled out this Spring/Summer.

Apple is already streaming music via its Apple Music offering, and has been rumored to enter the movie streaming business as well. Tim Cook didn’t confirm anything specific but hinted that we will see new Apple services arrive this year.

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.