Google already sells music through Google Play, and lets users upload their own collections to its cloud locker system, but it’s still been facing stiff competition from the likes of Pandora or Spotify, for users who don’t necessarily want to build up a big personal library of music, and just ant to be able to listen to whatever they like, whenever the mood strikes them. We had heard rumors that the company was preparing to announce a new streaming service of its own, and it did just that at Google I/O today, unveiling Google Play Music All Access.

All Access augments your previous music collection with custom radio options, built around the artists or tracks of your choosing. If you’re undecided, you can simply browse through what’s available, or turn to Google’s expert recommendations.

The service will run users about $10 a month, but if you sign up for a free trial by June 30 you can get in on the action for more like $8 a month.

We go hands-on with the updated app in our video below:

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