Okay, Google is now outright making fools of those who rushed to purchase the Mountain View search giant’s Amazon Echo “killer” at its $129 introductory price.

Not only is the Google Assistant-powered Google Home slated to cost just $99 at Best Buy starting tomorrow, November 23, but the actual Google Store, plus Target and Walmart, are today confirmed to be prepping $30 “limited-time” discounts of their own.

This way, you can be sure there will be more than a few hundred smart speakers on sale nationwide, though it’s probably still wise to hurry and get your online or offline order in before the major retail quartet runs out of marked-down inventory.

Remember, you’re looking at a voice-activated, two-way conversational home automation hub here, capable of commanding audio services like Google Play Music, Spotify or Pandora, as well as browsing the web for quick answers to your hands-free questions, retrieving flight information, setting alarms and timers, alerting you of unusual traffic on the way to work, and of course, controlling smart light bulbs, plugs, switches, thermostats and so on.

Even at $100, Google Home also comes with six complimentary months of YouTube Red ad-free video streaming. But is all that enough to contend the soon-to-be-$140 Amazon Echo this “gift giving” season?

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