What’s in a name? Probably a lot, if you ask Google, which may end up rebranding, revamping and refocusing its every consumer and business-oriented hardware and software product soon enough.
Nexus phones will become Pixels in just a few days, Chromebooks are likely no more, Android and Chrome OS might spawn a spin-off Andromeda hybrid platform, and even the new “Chromecast Ultra” is now tipped to drop the Chrome prefix.
Meanwhile, the reviled Hangouts communication platform is taking a back seat to the Duo/Allo dyad, and Google Apps for Work (formerly Google Apps for Your Domain) gets a simpler but weirder G Suite label today.
G Suite is comprised of Gmail, Docs, Drive, Calendar, Hangouts, Google+, Sheets, Forms, Slides, Sites, Admin, and Vault to “bring people together, with real-time collaboration built in from the start”, and “all you need to do your best work, together in one package.”
But there’s an even larger single package with a revised name, specifically Google Cloud, which is basically the ex-Google for Work, bringing G Suite, the search giant’s powerful Cloud Platform, as well as enterprise versions of Maps, Android and Chrome, all together to help businesses “build what’s next”, using Google’s “core infrastructure, data analytics and machine learning.” Right, now roll out the Pixel and Pixel XL already!