Google Catalogs: Cool, But Misses the Point (Editorial)

Google usually does a good job with their apps, but Google Catalogs leaves us scratching our heads a little. Available today for Android-powered tablets and the iPad, Google Catalogs brings paper catalogs from Nordstrom, Williams-Sonoma, Nike, and Sephora (plus 125 or so others) to your lap. What’s interesting is the app brings not only magazine-style browsing, but YouTube videos and in-app purchasing as well.

That’s where we’re confused. While we dig the idea of a richer shopping experience than many mobile websites currently don’t offer, Google almost had the perfect e-Magazine reader here, but missed the mark.

Imagine, instead of simply “porting” paper product catalogs into an app that works great tablets, they could have developed a platform to enable magazines, comic books, and maybe even newspapers with videos, additional information, and even let readers purchase advertised item from within the app. They could have given us a killer platform — instead we got only catalogs. Oh, and it’s only available on tablets — not smartphones or the iPod touch.

Perhaps we’re being too harsh, the concept really is cool. We just hoped we’d get a Google-based e-Magazine reader sooner than later — and one that works on our smartphones, too.

Source: Google Mobile blog

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About The Author
Joe Levi
Joe graduated from Weber State University with two degrees in Information Systems and Technologies. He has carried mobile devices with him for more than a decade, including Apple's Newton, Microsoft's Handheld and Palm Sized PCs, and is Pocketnow's "Android Guy". By day you'll find Joe coding web pages, tweaking for SEO, and leveraging social media to spread the word. By night you'll probably find him writing technology and "prepping" articles, as well as shooting video. Read more about Joe Levi here.