Google introduces six-second “little haikus of video ads”

Have you made the plunge with YouTube Red? For users willing to pay ten bucks a month, Google will turn on features like background playback, enable access to Red-exclusive content, and maybe most importantly, finally stop running all those ads that had been interrupting your viewing experience. If you’re a Red convert, whether you just signed up or have been using the service since its inception, move along – this news isn’t for you. But if you’re still wading through the ad-sponsored YouTube of yesteryear, we’ve got some new content to let you know about, as Google brings a new ad style to YouTube.

Dubbed “Bumper” ads, the format features short six-second clips that can either stand on their own, or be cropped-down versions of longer ads. Google highlights their particularly valuable nature in regards to mobile YouTube consumption, where the short length is a real asset.

There’s no getting over the fact that Bumpers are ads, but Google’s still describing their launch in almost artistic terms, calling them “little haikus of video ads” and sharing its enthusiasm for seeing what creative advertising minds can do with them.

Ads may suck, but interesting is good, and short is better, and it sounds like YouTube Bumpers are trying real hard to hit both those targets. Look for them to start rolling out en masse next month.

Source: Google
Via: TechCrunch

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!