Google I/O saw the launch of the company’s tackle to Amazon’s Alexa voice assistant. Now, it’s getting flesh and skin as the “personal Google for every user.”

CEO Sundar Pichai and other Googlers demonstrated the Assistant’s full feature set today at its San Francisco event. It takes full advantage of Google’s search innovations such as the Knowledge Graph, translation, voice and language recognition and processing, and machine learning improvements to human-level analysis.

In addition, Google is improving its assistant voice with WaveNet technology that can modulate waveforms and not just phrasing, making text-to-speech reads or Google Assistant responses sound more human.

Google’s recently-introduced chat app, Allo, already has Google Assistant to a limited extent, but there are a couple of new products we’ll get to today that will have Google Assistant on it.

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