All that glitters… Apple kills off gold option for all but the new iPhones
With the launch of the iPhone 6S and iPhone 6S Plus, Apple introduced a new color option for shoppers to consider: pink-toned rose gold. And while that brings the selection of available iPhone colors to the highest number yet at four, its arrival isn’t without a downside, as we learn the impact the debut of the new iPhones is having on previously available color options.
Prior to today’s event, Apple was selling the existing iPhone 6, iPhone 6 Plus, and iPhone 5S in silver, gold and space gray – all three color variants available for all three phones.
While Apple is going to keep on selling those three models (and with some nice, if not expected, price cuts), it’s doing so with fewer color selections than shoppers used to have to choose from, dropping the gold option altogether: it’s silver, space gray, or nothing.
That means that not only is this new rose gold an iPhone 6S/Plus exclusive, but the new phones are your only way to buy a regular-gold iPhone, as well.
Will this move spur a bustling market for pre-owned sales of the gold iPhone 6, 6 Plus, and 5S? Going forward, a used model may be your only choice.