Smartwatches showed so much promise and garnered a crazy amount of buzz back in the day, but not even Apple was able to keep the hype up for long in lack of clear use cases and compelling selling points.
Now, granted, intelligent timepieces with attractive built-in features including GPS trackers and cellular radios that allow them to break free of connected smartphones are slowly starting to multiply at last. Then you have a number of fashion brands willing to diversify the industry and go after luxury-loving audiences, though it might already be too little, too late.
At least as far as mainstream mobile consumers go, smartwatches appear to be fizzling out, with just 2.7 million units in total shipped around the world between July and September 2016. That’s a staggering 51.6 percent down from the global Q3 2015 tally of 5.6 mil, and it’s primarily due to the tardy release of second-gen Apple Watches, as well as a complete Android Wear standstill.
Apple, of course, continued to dominate the floundering market, with 1.1 million unit sales and 41.3 percent share, down annually from 3.9M and a 70.2 percent slice of the pie. Garmin was the very surprising Q3 2016 silver medalist, having understood that people need a professional focus on health and fitness functionality, and winning no less than 18 percentage points in share on 600K shipments.
Samsung technically hit a perfect stagnation mark at 400K sales, nonetheless boosting its share to 14.4 percent, as Lenovo, aka Motorola, plunged 73.3 percent year-on-year, to a microscopic 100,000 shipment score and 3.4 percent stake. This is bad. Really, really bad.