Still substantially trailing Fitbit in terms of actual wearable device sales, GPS technology pioneer turned activity tracker rising star Garmin sure likes to keep busy, carving out niche after niche in a general landscape dominated by Apple.

Of course, the just-released Vivofit Jr. isn’t exactly the world’s first kid-friendly smart wearable, and by no means does it go after “iWatches” with style, power or functionality. Nonetheless, it’s a courageous little product, designed for ages four to nine, needing to appeal to parents before it gets on a youngster’s wrist.

To achieve its tricky goal, the Garmin Vivofit Jr. borrows heavily from the adult-oriented Vivofit 3’s skills, adapting some of them to a whole new demographic. You got your standard step-counting and sleep-monitoring features in tow here, one+ year battery life for “24/7 wearability”, swim-proof build, as well as a simple and playful interface centered around personalized chores and rewards for completed tasks.

An “innovative, free app” aims to keep your child moving, unlocking a “mobile adventure trail”, as the 60-minute daily play goal is met. The entire family can even participate in challenges and contests to motivate inactive kids to create new, healthy habits “while they are young and retain them for life.”

Compatible with both iPhones and Androids, the Garmin Vivofit Jr. is already available at Target and Best Buy with black, broken lava, digi camo, purple strike and real flower band patterns for $80 a pop.

Source: Garmin

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