How often do you stop to look at your phone’s design? Sometimes it seems like the manufacturers of these smartphones don’t seem to care. We think Samsung didn’t really care for a couple of years between the Galaxy SIII and the Galaxy S4. While the S5 might’ve been somewhat of an aesthetic nightmare, at least it was something different.

This year’s flagship devices from the Korean OEM have been a splendid, premium and glassy surprise. We might be getting splendid, premium and glassy all over again in 2016 and it won’t be a surprise according to an source.

A source said that the focus will return to specification improvements — “enhanced viewing quality and boosted processing speed” — as opposed to design changes.

As the S6 and S6 Edge represented progress […] but because smartphones have already commoditized, you don’t need to spend more on a surface overhaul.

What is a surprise is word that Samsung may decide to join a January trade show instead of hosting its own Unpacked event this year. While the venue is unofficially officially “still undecided,” the most prominent event in that timeframe is the Consumer Electronics Show in Las Vegas.

Meanwhile, a second opinion on the launch window for the Galaxy S7 has come from Korea Investment, a domestic brokerage. It expects the launch to stay with Mobile World Congress in Barcelona to prevent cannibalizing sales of the Note 5 and the S6 variants.

We’re not sure of what difference a month and a half would make between CES and MWC, but big Las Vegas venues sure are difficult to snag on short notice. Then again, there’s more competition in Barcelona.

Source: Korea Times
Via: G for Games

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